Cellar Tours Insight
— Since 2003, Cellar Tours has planned private wine journeys through the world’s leading wine regions, pairing tailor-made itineraries with VIP winery visits, fine dining, and expert regional guidance.
Winery Overview
Among the infinite rows of vines that run across the Piedmont wine region’s undulating hills are the four wineries of Ceretto, a wine and spirits company in its third generation. Founded by Riccardo Ceretto in 1937, the highly respected firm is now run by his sons, Bruno and Marcello (dubbed the “Barolo Brothers”), who, in the 1960s, began raising Ceretto’s profile and expanding its holdings. Now, their sons and daughters are at the Langhe DOC company’s helm, which holds 120 hectares of land that are the birthplace of an array of elegant still wines, sparkling wines, dessert wines, and spirits.
The first Ceretto estate was Bricco Asili, built in 1973 and still a top Barbaresco producer. The philosophy here is “low volume – high quality,” only 20,000 bottles of the high-end wines Bricco Asili and Bricco Asili Bernadot are made on the 6-hectare estate. This forward-thinking winery, one of the first in Piedmont to use stainless steel fermentation tanks in the 1970s, has long been known for its daring, cutting-edge wines.
Another influential winery is Vignaioli di Santo Stefano, built in 1976 in the village where the label’s founder, Riccardo Ceretto, was born. Grapes from this 15-hectare estate and a 20-hectare hillside nearby make the sweet wines Moscato d’Asti, Asti Spumante, and Moscato Passito. Following Vignaioli di Santo Stefano in size is the Bricco Rocche winery in Castiglione Falletto, in the Barolo wine-growing area. Some 40,000 bottles of Barolo are made from the grapes on this 11-hectare estate. The elegant, clean-lined winery itself was designed by the Turin architect team De Abate.
The company headquarters is now in the Monsordo Bernardina winery on Alba’s outskirts (home of the annual truffle fair). The well-loved wines Arneis Blangé, Arbarei, Brut La Bernardina, Monsordo, Dolcetto Rossana, Barbera Piana, Nebbiolo Bernardina, Barbaresco Asij, Barolo Zonchera, and Barolo Chinato, are all made here. Each of the Ceretto wines, wineries, and cultural projects offers a unique view into the history and traditions of the Langhe area, effortlessly blended with the enthusiasm for constant evolution and innovation so characteristic of the family.
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Genevieve, originally from San Diego, California, has spent the last 25 years living in Europe, primarily in Spain, Ireland, and Italy. She has a background in the wine industry, having worked for a top wine importer in Ireland and a prestigious winery in Italy's Franciacorta region. In 2003, Genevieve founded Cellar Tours, a boutique wine tours company based in Madrid, Spain. She holds wine education credentials from the Wine and Spirit Education Trust (WSET) in London and has a strong network within the European wine industry. Genevieve's specializes in organizing VIP tours to exclusive wineries that are not accessible to the general public. With a passion for food and wine, fluency in multiple languages, and expertise in luxury travel and tourism, Genevieve has built a successful career in creating unique wine experiences.