Rioja Private Wine Tour

Six days across Rioja Alta and Rioja Alavesa, with private tastings and Michelin-starred dining.

Tour Overview

Having traveled throughout Spain’s wine regions, we consider Rioja the most beautiful and a treat for food and wine enthusiasts! Discover gentle rolling vineyard-covered hills, unspoiled medieval hamlets, and the majestic backdrop of the Cantabrian Mountains. Enjoy some of the best wine estates, fine dining, and scenic beauty in our luxurious La Rioja Wine tour. Drawing on more than 20 years’ experience planning travel in the region, we coordinate each meal and appointment in advance, with a private English-speaking driver throughout the journey.

Riojan wines are legendary. You will taste some magnificent wines, ranging from historic family-run wine caves (known as “Calaos”) to high-end classics like Torre Muga and Rioja Alta to contemporary masterpieces like Marqués de Murrieta’s Dalmau and Hermanos Peciña. You’ll also visit breathtakingly beautiful historic sites like Heredad San Andres Cupani. Discover the region’s major grapes, such as Graciano, Garnacha, and Tempranillo. We privately arrange winery visits and tastings for your party.

But what is wine without its perfect culinary counterpart? With Cellar Tours, gastronomy takes the spotlight, from dining at cutting-edge Michelin-starred restaurants to savoring delectable tapas at local eateries. Our carefully curated tours also feature top-class cuisine and the chance to engage with local culture through food. Enjoy a traditional lunch at a prestigious winery where you’ll break bread with the winemakers themselves. We will personalize menus according to your taste and dietary requirements to avoid any ‘lost in translation’ moments.

Your journey through La Rioja doesn’t stop at wine and food; we also offer accommodations as spectacular as the culinary experiences. Your romantic accommodations for the tour will include the cutting-edge wine hotel at Marqués de Riscal, situated in a small wine village with breathtaking views of the vineyard-covered valleys. Stay in a boutique hotel in a historic manor house owned by the Rothschild family in medieval Samaniego. Lastly, enjoy your stay at the thoroughly charming 17th-century inn in Cuzcurrita, Hospedería Teatrisso, run by a passionate young couple who have updated this mansion with love and style.

This private journey can be adapted for two guests, a special occasion or a small party of friends. Please tell us your preferred dates, pace and wine interests, and we will prepare a personal proposal.

Best for
Rioja Alta, Rioja Alavesa, Haro, Laguardia, Tempranillo
Tour style
Fully private, tailor-made wine journey
Suggested duration
6 days

Signature journey

Your Six-Day Private Rioja Itinerary

Highlights include private chauffeured transport, pre-arranged winery visits and tastings, Michelin-starred dining, distinctive hotels and guided cultural excursions.

  1. Day 1Bilbao -Sajazarra- Cuzcurrita

    Restaurant Azurmendi: Cutting edge cuisine

    Welcome to Northern Spain

    Restaurant Azurmendi: Cutting edge cuisine

    • Charming Inn, Cuzcurrita
    • 3 Star Michelin-starred Lunch with Wine Pairings
    • Chauffeured Mercedes

    Arrive at Bilbao airport, a beautiful, white geometric structure designed by famous Spanish architect Santiago Calatrava, where your elegant driver-guide will collect you in a luxury Mercedes. You have an exciting day ahead! First, stop at the shimmering and undulating titanium waves of Frank Gehry’s masterpiece museum- the Guggenheim Bilbao. Enjoy a free morning to explore this exceptional contemporary museum. See prime examples of Pop Art, Minimalism, Conceptual Art, and Arte Povera.

    A phenomenal lunch will await you at the mythical gourmet Azurmendi restaurant, just a 20-minute transfer east of Bilbao. This three-Michelin-starred restaurant boasts the best example of signature cuisine in Biscay, and the building is another masterpiece, built into a hillside surrounded by vineyards and eco-friendly, prioritizing sustainability by including low-kilometer produce from nearby farmers’ markets on the menu. You will enjoy a wide variety of exquisite dishes on your personalized tasting menu, including Marine Turnip with Herbs emulsion; Oyster Tartar with Seaweed traces; Roasted Lobster; Iberian stew; Pigeon Duxelles; and Legume Flowers. The restaurant’s sommelier will help pair each dish with a glass of excellent local wine. Finish with divine petit fours for dessert, including Passion and Coconut or Black olive, Sheep milk, and Cocoa.

    After lunch, drive south to the La Rioja wine region, stopping in the beautiful medieval village of Sajazarra. You will undoubtedly appreciate a stroll through this scenic medieval village, with ogival arches in its walls. Admire the exterior of Sajazarra’s restored 15th-century castle before visiting the Church of La Asunción, whose fabric dates from the 12th and 13th centuries.

    It is a 15-minute transfer to Cuzcurrita, where you will check into your charming inn, Teatrisso. A 17th-century house that has been beautifully restored into a gorgeous boutique hotel. Each room is individually decorated, inspired by cinema, theatre, literature, and music; in the 20s and 30s, the house was used as a cinema and theatre. You will have a free evening to explore your original residence and beautiful surroundings. Bienvenidos!

  2. Day 2Cuzcurrita- Haro- Briones- Cuzcurrita

    Wonderful Tastings at Roda Winery

    Fine Wines of Haro and Barrio de la Estación

    Wonderful Tastings at Roda Winery

    • Charming Inn, Cuzcurrita
    • Full Breakfast, Gourmet Lunch with Wine
    • Chauffeured Mercedes

    After you have finished breakfast this morning, your chauffeur will collect you for a short drive to your first vineyard visit of the day – La Rioja Alta. Probably one of the most well-known Riojan wineries, situated in Haro’s historic Barrio de la Estación (station quarter). Family-run, the current chairman is the fifth generation to run the business. They proudly offer a great tasting experience, including their famed Viña Ardanza and Viña Arana, Gran Reserva 904, and Gran Reserva 890, enabling you to experience firsthand the magic of this wonderful Bodega.

    Next is Roda, where a table will be set up for you beside the historic guardaviñas. A charming table will be set up for you in the vines next to their historic “guardaviñas,” and you can relax and soak up the wonderful views as you graze on local charcuterie and sip your aperitivo, which might include Roda’s Sela wine or perhaps Corimbo, from their sister estate in Ribera del Duero. Carry on for an interesting stroll through their state-of-the-art winery and adjacent 19th-century wine cave before sitting down to a professional tasting of their top wines, including Roda Reserva and Cirsion- very exclusive!

    You will be pleased to know lunch is next, and you are in for a treat: a gourmet lunch with wines will be served at the breathtakingly beautiful Nublo. This one-Michelin-star restaurant occupies a 16th-century aristocratic palace in Haro. Chef Miguel Caño’s cooking centers on fire, wood, and Rioja’s ingredients and traditions. The cuisine provides a gastronomic tour of the La Rioja region, blending cutting-edge culinary techniques with traditional influences reflected in the wood-fired oven. The main dining area is connected directly to an open kitchen.

    Dishes on your tasting menu may include Aged Beef Tartar with Red Tuna (Bluefin); Pork Strips and Sea Urchin; Crayfish cooked on Aged Vine Branches; White Asparagus and Almond; Artichokes with Cockles; Sea Bass with Spinach in Pil-Pil Sauce; and Sirloin Marinated in Blue Cheese. The restaurant’s sommelier expertly pairs each dish with top local wines.

    After lunch, you will visit the Dinastia Vivanco Wine Museum in Briones, just a 15-minute drive away. This unique experience is well worth a couple of hours, as it captivates and beautifully presents the history of wine and man over 8,000 years. If you can manage a bit more walking, take a stroll around the idyllic medieval hamlet of Briones itself.

    The evening is yours to relax and enjoy in your charming inn, Teatrisso, or explore lovely Cuzcurrita.

  3. Day 3Cuzcurrita- San Vicente de la Sonsierra- Laguardia- Samaniego

    Cupani, Family Wine Estate

    Homecooked Wine Lunch Paired with Estate Wine, Medieval Laguardia

    Cupani, Family Wine Estate

    • 4-star Manor in Samaniego
    • Full Breakfast, Home Cooked Lunch with Wine
    • Chauffeured Mercedes

    This morning, at about 10:30 a.m., once you have enjoyed a leisurely breakfast, your driver will collect you and take you a few miles east to the stunning Bodegas Hermanos Peciña in the heart of the La Rioja Alta wine region. Relatively new on the scene, the winery was built only in the 90s. However, the proud owners found the perfect spot to produce quintessential, velvety Rioja. After a tour with breathtaking views, you will taste some of their finest creations, including white Señorío de P. Peciña and red Señorío de P. Peciña.

    Next, you will move on to Bodega Cupani in San Vicente de la Sonsierra, one of La Rioja’s most picturesque villages – dominated by a castle. This historic winery, with its vaulted stonework and ancient cellars dating back to the 16th century, produces artisan wines that are superb, smooth, modern-style, fruity, and elegant. After visiting the winery and vineyards, the owner will lead you to a private area where you will naturally dine together—a home-cooked lunch paired with their estate wines, an intimate, noncommercial experience filled with the aromas of the owner’s wife preparing lunch on the grill. The menu will likely include Patatas a la Riojana- Rioja-style potatoes, Chuletillas al Sarmiento con Ensalada Verde – baby Lamb Chops cooked over grapevines, followed by Flan de café, and washed down with Rielo, Cupani, Cupani Garnacha, and Sir Cupani.

    In the mid-afternoon, following your delicious, unhurried lunch, your chauffeur will take you to the enchanting hilltop village of Laguardia. Once a best-kept secret, Laguardia has finally begun to receive foreign visitors as the word has spread about this little hamlet. You have the absolute best host to show you around- Javi, a charismatic local guide with an encyclopedic knowledge of the town.

    On a private walking tour, he’ll share the stories that pepper Laguardia’s history, including local scandals that bring the past vividly to life.  Finally, you will end the tour by tasting some lesser-known local wines in Javi’s wine cave beneath his home. This cave dates back to the Middle Ages and will broaden your understanding of life in the town and its historical intersection with wine.

    At the end of a supremely enjoyable visit, head to your nearby hotel, Palacio de Samaniego. Owned by Baroness Rothschild of Bordeaux fame, you will feel like you are staying at a wealthy friend’s house, very cozy and with superb luxury touches from Murano Glass to Grazalema wool blankets and priceless paintings adorning the stone walls.

    The rest of the evening is at your leisure, and you’ll be pleased to discover that your hotel boasts an outstanding restaurant and a wine bar, offering a delectable selection of tapas for your enjoyment.

  4. Day 4Samaniego- Laguardia- Daroca de Rioja- Samaniego

    Casa Primicia Wine Tasting

    Hike in the Vines, Wine Barbecue and Michelin Starred Dinner at Venta Moncalvillo

    Casa Primicia Wine Tasting

    • 4-star Manor in Samaniego
    • Full Breakfast, Winery Barbecue Lunch, Michelin Starred Dining
    • Chauffeured Mercedes

    Eat a hearty breakfast, then lace up your comfy, sensible footwear as you go hiking in the vines this morning! Your charming local guide, Marina, will meet you at your hotel and transport you to the starting point for your trek through the vines. This circular trail starts and finishes in San Vicente de la Sonsierra, letting you walk amid the vineyards. On this wine trek, Marina will explain the local terroir and point out interesting artifacts like wine presses dug out of the limestone rock, remains of a burial ground dating back to the Middle Ages, and hermitages such as Santa María de la Piscina. Marina will drop you back to your hotel, and you will have time to freshen up before your next appointment.

    Your next appointment is at Casa Primicia, Laguardia’s oldest building. After many years of restoration on the historic house and cellars, Casa Primicia proudly stands with all its medieval glory. Here, you will be greeted by the owners and will be blown away by the down-to-earth welcome you receive; your hosts will take you on a short tour of the winery and then accompany you for a fantastic wine barbecue lunch paired with their finest productions, including Blanco Fermentado en Barrica, Rosado Casa Primicia, Crianza Carravalseca (ecológico), and Julián Madrid Reserva de Familia.

    After such an energetic day, you will enjoy a quieter afternoon visiting charming local villages, such as picturesque Abalos, a Neolithic dolmen, or the La Hoya Settlement Museum, which offers insights into the nearby Bronze Age archaeological site.

    Tonight, you will dine at Venta Moncalvillo, the two-Michelin-starred restaurant run by brothers Ignacio and Carlos Echapresto. Ignacio, a self-taught chef, draws inspiration from his mother’s traditional cooking and the bounty of local produce sourced directly from the restaurant’s garden. With a cooking style that marries simplicity with ingenuity, Ignacio prioritizes preserving ingredients’ original flavors while introducing inventive textures. His culinary prowess has earned him numerous accolades, including the prestigious Ambassador of La Rioja Cuisine title.

    As the front-of-house operations maestro, Carlos welcomes diners and ensures a seamless dining experience. As the house sommelier, Carlos oversees a meticulously curated wine cellar with an impressive collection of over 600 international wines. With his expertise, Carlos masterfully pairs each dish with the ideal wine, elevating the culinary journey to a sublime experience.

  5. Day 5 Laguardia- Samaniego - Logroño- El Ciego

    Frank Gehry Designed Marques de Riscal Hotel

    Incredible Boutique Wineries, Lively Logroño and Cutting Edge Hotel

    Frank Gehry Designed Marques de Riscal Hotel

    • 5* Design hotel, El Ciego
    • Full breakfast, Tapas Crawl Lunch, Gourmet Dinner with Wines
    • Chauffeured Mercedes

    What a treat you have in store today for the finale of your La Rioja tour! Kick off your last day in Rioja just a few steps from your luxury manor at Remirez de Ganuza. Founded in 1989, Remírez de Ganuza is a modern Rioja benchmark whose wines include the highly regarded Trasnocho. Plunging himself into the vanguard of modern winemaking, Fernando has crafted unrivaled wines of power and finesse where the fruit shines through. Enjoy their sublime wines made in a truly beautiful setting.

    Your last wine experience of this trip is at Artadi. Located in a gorgeous spot right outside Laguardia, Artadi left the DOCa Rioja at the end of 2015, choosing to identify its wines through individual vineyards and sites rather than the appellation’s classification system. Your visit focuses on its single-vineyard wines. You explore their vineyard in the fun London “Black cab” and conclude the tour with a tasting in their bright tasting room with stellar views.

    Lunch follows and is a fun, light-hearted affair- a tapas crawl on the famous Calle del Laurel, just a 15-minute drive away in central Logroño. The street is packed with little tapas bars. In the admirable communal spirit (avoiding any potential competition), each bar specializes in two or three dishes, making a “tapas crawl” a necessity to enjoy a wide variety. Delicacies that you might find include Chistorra (Chorizo with sweet Paprika and Garlic), Setas (wild Mushrooms cooked in Garlicky Butter), Navajas (Razor Clams) or Almejas (juicy Clams), and Txangurrito – a Fishcake of Crab and Shellfish with a creamy Béchamel.

    After lunch, head to your luxurious design hotel at the Marques de Riscal winery. Designed by Frank Gehry, who also designed the iconic Guggenheim Museum in Bilbao, the Marques de Riscal Hotel is a masterpiece with facades adorned with titanium waves.

    Your chauffeur will leave plenty of time to check in and explore this charming hotel and spa. The SPA Vinothérapie® Caudalie is a luxurious experience, blending natural vine and grape-based treatments with unique aromas and expert care.

    Tonight, your farewell gastronomic dinner is at the hotel eatery. Executive Chef Francis Paniego leads the Michelin-star-awarded restaurant. Paniego reworks traditional Riojan tapas and dishes into a contemporary tasting menu, paired with Marqués de Riscal wines. A real highlight of this tour!

  6. Day 6El Ciego- airport

    La Rioja vineyard views in the fall

    Buen Viaje, Safe Journey Home

    La Rioja vineyard views in the fall

    • Final Day
    • Full Breakfast
    • Chauffeured Mercedes

    After breakfast, your driver will collect you at the pre-arranged time for your private transfer to the departure airport confirmed in your itinerary. We hope you have enjoyed your time in Rioja and look forward to planning another journey with you. Safe travels.

What's Included?

Cellar Tours private itineraries include chauffeur-led transportation, carefully selected hotels, winery appointments, restaurant planning, and practical support before and during your journey.

Depending on the destination and proposal, your tour may also include private guides, tastings, special experiences, cultural visits, regional transfers, and dining reservations.

Your custom proposal will clearly show what is included, what is optional, and what is not included.

Read our private wine tour planning guide

Frequently Asked Questions

What is included in a private wine tour?

Our custom itineraries include chauffeur-led transportation, carefully selected hotels, private winery appointments & tastings, restaurant planning, and support before and during your travel.

What is not included?

International flights, travel insurance, personal expenses, optional spa treatments, gratuities and meals or tastings not listed in your itinerary are usually not included unless specifically stated.

Are the winery visits private?

All itineraries are private and pre-arranged for your party.

Can the itinerary be adjusted for mobility or dietary needs?

Yes. Share mobility considerations, allergies, dietary preferences and pacing needs early so we can adapt the hotels, transport, restaurants and visits in your personal proposal.

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  • Flexible by design Itineraries tailored to your interests.
  • Support every step Before, during, and after your journey.
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