Discover 10 of the best Champagne houses to visit in Reims, Épernay and the Côte des Blancs, from historic grandes marques to exceptional grower estates.
Cellar Tours Insight
— Since 2003, Cellar Tours has planned private food and wine journeys through the world’s leading wine regions, pairing tailor-made itineraries with VIP winery visits, fine dining, and expert regional guidance.
Estimated reading time: 24 minutes
From the grand maisons of Reims and Épernay to small grower estates in the Côte des Blancs, Champagne offers some of France’s most memorable winery visits. These 10 houses stand out for their history, cellars, wines and visitor experiences.
Champagne is perhaps France’s most famous and misunderstood wine region. East of Paris, these hallowed vineyards have been making wine since early Roman times. However, for most of Champagne’s history, nothing sparkled. By the early 16th century, still, wines from the village of Aÿ were said to be “the drink of kings and princes.” But no one expected or even dreamed that these lean and acidic red and white wines could be transformed into a sparkling luxury icon. In the 17th century, the first bubbles appeared, and in the 18th century, sparkling Champagne began to seduce Europe’s elite; by the 19th, the great houses had transformed it into an international luxury icon.
Of course, the contemporary versions of ancient kings and princes take Champagne’s sparkling status for granted. From the outset, Champagne has been blessed with an abundance of skilled marketers and self-promoters. Their job was to ensure that the rich and famous regarded Champagne as the de rigueur choice for luxury celebrations, bar none. Yet even long-established Champagne acolytes could rarely tell you anything of interest about the region itself. Until recently, Champagne has been very reticent about opening its doors to the public.
Indeed, Champagne houses have historically been more successful at keeping invaders out than welcoming enthusiasts into their cellars. The owners of Pol Roger love to tell this anecdote from the Second World War: in their cellar in Épernay, a hallowed space, they store the best and rarest old vintages. When the Germans advanced east across France in the 1940s, the staff at Pol Roger quickly bricked up the cellar. But, realizing that the German army were no fools, they artificially distressed the brickwork to make it look like it had been there for hundreds of years. Game, set, and match for Champagne.
However, today’s visitors will likely be shown the ancient vault rather than be duped into thinking it contains disused bottle caps. The Champenoise have recently embraced tourism, waking up to the fact that today’s connoisseur wants to learn more. 21st-century Champagne offers enough ‘kit’ to welcome even the fussiest sybarite: luxury hotels, Michelin-starred kitchens, and plush visitor centers and tasting rooms are part of a Champagne Wine Tour. The catalyst for this change of heart is no secret: the major brands saw their compatriots in Bordeaux welcome tourists to great success and realized that the winds had to change. The following producers are rich in history and quality, a fitting emblem of Champagne’s eternal appeal.
Moët Impérial, Dom Pérignon, Grand Vintage, Rosé Impérial
Experience style
Guided cellar tours with tastings
Visit highlights
28 km of historic underground chalk cellars, Avenue de Champagne UNESCO heritage setting, Fort Chabrol vineyard and research site, guided cellar tours, Champagne tastings.
Any visit to Champagne has to begin with its most ardent and successful marketeer. Moët & Chandon is undoubtedly not only one of Champagne’s most recognized brands, but it’s also one of the world’s most famous wine brands. Millions upon millions of bottles are enjoyed yearly, without detracting from its extraordinary quality and consistency.
Claude Moët founded the house in 1743, and it has since grown into the largest Champagne producer. His successor, Jean-Remy Moët, was a marketing genius who fully leveraged his friendship with Napoleon. Indeed, every owner has left an indelible mark on this house, none more so than Comte Robert-Jean de Vogue, who released the iconic prestige cuvee Dom Pérignon in 1936. Today, luxury goods conglomerate LVMH owns the house, which benefits only Moët.
Cuvée Apanage Brut 1874, Pommery Brut Royal, Cuvée Louise
Experience style
Guided and self-guided cellar tours with tastings
Visit highlights
Gallo-Roman crayères 30 metres underground, 18 km of historic cellars, contemporary art exhibitions, Villa Demoiselle, Clos Pompadour vineyard, Madame Pommery heritage., Pommery Museum tracing the story of Madame Pommery
Like VeuveClicquot, Pommery owes its incredible history to the might and determination of just one woman. The house was created in 1836 and later came under the control of Louis Alexandre Pommery. After his death in 1858, Madame Pommery took the reins and turned the house into a massive success. Fortunately, she stepped into her husband’s shoes and did a far better job!
Her achievements are numerous, including building an extraordinary cellar and winery. Madame Pommery also pioneered the drier Brut style of Champagne when most houses were slavishly making sweeter styles popular in the 19th century. Over the decades, this grand house has changed hands several times; LVMH briefly controlled Pommery, as did the industrialist Xavier Gardinier. Today its stewardship rests with Vranken, who is doing a fine job. The quality across the range is remarkably consistent, and the house welcomes visitors with open arms.
Ruinart doesn’t court much fuss or publicity. Part of the LVMH empire, Ruinart has always been more ‘discreet’ than Moët or Veuve Clicquot. Aimed squarely at luxury restaurants and independent retailers, these are gastronomic Champagnes for the long haul.
The house is reportedly the oldest in Champagne; Nicolas Ruinart founded it in 1729. After Louis XV authorized Champagne to be shipped in bottles, the house flourished and established a lucrative market in nearby Paris. However, their initial business was in the linen trade; the gesture of presenting bottles of Champagne as a goodwill token eventually became Ruinart’s primary source of income. After some savvy marketing, the house counted Empress Josephine among its loyal clientele. Indeed, Ruinart’s history is as rich as its signature Blanc de Blancs cuvee. When the company’s buildings were destroyed in the 20th century, Andre Ruinart transferred his business underground and established a base of operations in the chalk cellars. This house has known good fortune and adversity in equal measure – all the better for the curious visitor.
4.Veuve Clicquot
Best forChampagne history and heritage enthusiasts
Few Champagne lovers aren’t familiar with Veuve Clicquot’s iconic yellow label. Like Moët & Chandon, the brand is owned by the luxury goods group LVMH; however, Clicquot has forged an identity and path that is quite distinct from its competitors. Although Clicquot’s Champagnes are made in quite generous volumes, the quality across the range has remained impeccably high. For this, we must thank ex-cellar master Dominique Demarville, who raised the bar during his tenure. The prestige cuvee ‘La Grande Dame’ has never been more desirable than it is today.
Veuve dates back to the 18th century, founded in 1772 by Philippe Clicquot Murion. His son Francois married the daughter of a famous baron – the now legendary Barbe-Nicole Ponsardin, who ran the business after Francois died. Her incredible skill and business savvy turned Veuve Clicquot into one of Europe’s most recognized luxury brands, a legacy LVMH maintains today. Thankfully, the Maison has kept an unparalleled treasure trove of historical artifacts related to her legacy, along with a surfeit of historical documents. This wealth of memorabilia and contemporary facilities are just two reasons why Clicquot is one of Champagne’s top visitor destinations.
Taittinger is a gift to history lovers. Their ancient cellars at Place St-Nicaise contain elements of the 13th-century St-Nicaise Abbey, which has hosted – among others – the Russian Tsar Peter the Great in the 18th century. Today it is used to age Taittinger’s prestige cuvee – Comtes de Champagne. This Blanc de Blancs is routinely considered among the world’s finest Chardonnays. Imagine Montrachet. Now add bubbles.
The modern Taittinger story began in 1932, when Pierre Taittinger and his brother-in-law Paul Evêque acquired the historic Forest-Fourneaux house. The family has run this venerable house ever since, bar a brief period when Starwood Capital owned Taittinger. The house owns several ornate and grandiose châteaux, including the Château de la Marquetterie and its beautiful residence in Reims. But Taittinger isn’t a stickler for tradition alone: Pierre-Emmanuel Taittinger was one of the first pioneers to invest in sparkling wine production in England. Their ancient cellars and beautiful premises make Taittinger a must-visit on any Champagne itinerary.
6.Mercier
Best forFamilies and first-time Champagne visitors
Blanc de Noirs, Mercier Brut, Mercier Brut Réserve, Mercier Vintage
Experience style
Train-guided cellar tour with sommelier tasting
Visit highlights
Driverless train tour through 18 km of underground cellars, Gustave Navlet bas-reliefs, panoramic elevator descent, giant 1889 Paris World’s Fair blending vat, guided Champagne tasting.
Mercier is ahead of the curve; this venerable house welcomed visitors long before Champagne became trendy. Mercier wrote the book on educating and entertaining Champagne lovers.
But the firm’s history is just as impressive as its contemporary sheen: Eugene Mercier founded the house in 1858 and merged five producers into one major brand. A born marketeer and natural showman, Mercier is famously remembered for using 24 oxen to haul a gargantuan cask of Champagne through Paris’s streets in the late 19th century. Eugene’s spirit and legacy live on today.
7.Jacques Selosse
Best forHotel guests seeking gastronomic Champagne immersion
Boutique hotel in historic Château Koch, Gastronomic restaurant by chef Stéphane Rossillon, Aperitif tastings exclusively for hotel guests, Views over surrounding Grand Cru vineyards, Historic Bricout-Delbeck cellars beneath the property
Anselme Selosse is a living legend. He turned the concept of grower Champagne – as opposed to a Grande Marque – into a luxury commodity and not merely a local curiosity. Indeed, collectors will pay handsome sums for Selosse’s range of low-yield, biodynamic Champagnes. They are staggeringly complex and full-bodied – Anselme himself regards them as the ultimate gastronomic wine pairing.
But there is another reason to love Selosse. In 2008, the family purchased the Bricout-Koch castle and cellars and decided to move in. They spent vast sums turning the dilapidated castle into a fairytale boutique hotel and restaurant. The ‘Les Avises’ kitchen is one of the finest in the Côte de Blancs!
8.De Sousa
Best forIntimate biodynamic grower Champagne experience
Cuvée des Caudalies Blanc de Blancs Grand Cru, Cuvée des Caudalies Rosé, Cuvée 3A, Cuvée Mycorhize, Blanc de Noirs
Experience style
Family-led grower Champagne cellar tour
Visit highlights
Historic chalk cellars in Avize, family-run grower Champagne experience, biodynamic viticulture, cellar tour with production insight, guided Champagne tasting.
This small, family-run house offers a very different experience to the lavish hospitality of the Grande Marques. No luxurious tasting rooms, no multi-million-dollar winery designed by Frank Gehry. Yet De Sousa has charm in abundance. For a start, visitors receive a warm welcome from the family: Erick De Sousa took charge in 1986, while the next generation — Charlotte, Julie and Valentin — has carried the domaine forward since 2020. The chalk cellars, located directly below the village of Avize, offer a spectacular introduction to the mysteries of grower Champagne. After an extended tour, you can expect a detailed exploration of each cuvee produced by this sorely underrated grower. The family owns around 10 hectares of prime vineyards in Avize, Aÿ, Oger, Mesnil, and Chouilly. Farming biodynamically, Erick prides himself on cultivating parcels of old vines that lend the Champagnes a complex, earthy minerality. Tasting the range in De Sousa’s magnificent old cellars is a rare treat and should not be missed.
Another of the region’s most famous and iconic houses, GH Mumm, was founded in 1827 by three brothers and their two business associates. Its signature label, ‘NV Brut Cordon Rouge’, launched in 1876, remains one of the world’s most recognized brands. French authorities sequestrated the firm during the First World War, when they treated its owners as enemy nationals, and it changed hands several times over the last century before international corporation Pernod Ricard acquired it. Its reputation as a genuinely great Grande Marque took over 160 years to build, and its current owner has lovingly maintained it. They’ve invested significant resources into creating a visitor experience worthy of the brand. Champagne and art come alive at GH Mumm.
10.Larmandier-Bernier
Best forBiodynamic terroir-focused Champagne enthusiasts
The Larmandier family are stringent devotees of biodynamic viticulture. No man arguably understands the terroir of the Côte de Blancs with more depth and nuance than Pierre Larmandier. His ancestors have been making Champagne since the French Revolution; Pierre carries on the family tradition of producing high-quality, terroir-driven Champagnes in the Burgundy mold. They are a passionate family, and it shows in any bespoke visit to the premises. Visitors can also explore the surrounding biodynamically farmed vineyards before returning to taste their range of superlative Champagnes. Vieille Vigne de Cramant is an extremely rare Blanc de Blancs made from old vines in the village of Cramant. It is rarely seen outside France, so any opportunity to taste this refined, exquisite Champagne is one not to be missed.
With a passion for food & drink that verges on the obsessive, wine writer James Lawrence has traveled the world in search of the perfect tipple. To date, nothing has surpassed the 1952 R. López de Heredia Viña Tondonia Rioja Reserva, tasted in the cobweb-filled cellars with owner María José. Meanwhile, James has written for a wide variety of publications, including The Telegraph, Decanter, Harpers Wine & Spirit, The Drinks Business, and Wine Business International. He lives in South Wales and returns to his former university city, Bilbao, as much as possible.
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