Prosecco Wine Region Guide

Discover Prosecco's Hidden Elegance – Beyond Bubbles and Bargains


Last updated: December 9, 2023


Prosecco has long been marketed as a monolithic category: pear drop-scented bubbly that is both readily available and a darn sight cheaper than Champagne. This perception, willingly reinforced by the supermarkets and major discounters, has made Prosecco a global sparkling phenomenon without parallel; international sales rose to 638 million bottles in recent years, worth over $3 billion. Many consumers enjoy the drink, yet most would never countenance taking it seriously or paying more than $15 for a bottle.

However, Italy’s default fizz does have more to offer than instant gratification. For one thing, there are a number of elevated subzones and superior classifications; for another, Prosecco Rosé adds a dash of Pinot Noir to create a more complex and phenolic expression of this versatile bubbly. There is even a selection of traditional-method cuvées made under the Prosecco banner today. A cut-price, fun alternative to Champagne? That’s only a half-truth.


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James lawrence

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