Puglia Wine Region Guide

Embracing Tradition and Innovation for a Finer, Soulful Vintage


Last updated: December 20, 2023


Things have come a long way in the so-called heel of the Italian boot. Historically a bulk producer – we’re talking dross beyond dross here – Puglia has redeemed itself in the eyes of the world. Its erstwhile business model depended on ripening truckloads of oversized grapes, shipped for use in distillation, bulk blending, and supermarket table grapes. Then the EU intervened, distributing grants and financial aid designed to encourage farmers to grub up poor-quality vines, leading to a vital reduction in the region’s low-quality base. At the same time, both global and domestic capital has poured into the ancient landscape of Apulia, creating a New World in one of Europe’s oldest wine-producing countries. Puglia is full of shocks and surprises, from the super-fresh Chardonnay wines of Salento to the robust reds of Primitivo.

Puglia Wine Map

puglia wine region map
Download Puglia Wine Map


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James lawrence

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