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Estimated reading time: 21 minutes
Provence has never made better rosé, and the finest bottles now offer far more than pale color and easy summer drinking. These wines are my pick of the region’s best – fresh, characterful, and serious enough to make the old “pink plonk” jokes look rather tired.
Once dismissed as a fad, rosé’s importance in the global wine category is no longer in doubt. Numerous articles, blogs, and opinion pieces have explored rosé’s rise to prominence, the celebrity factor, and its transformation from summer tipple to year-round indulgence. Yet the most important story is often overlooked: the quality of rosé, particularly from Provence, has never been higher.
A potent combination of considerable investment, a better understanding of terroir, and new talent has led to this long-overdue revival. Premiumization – that overused word beloved by publicists – nevertheless aptly sums up what has happened to Provençal rosé. In essence, prices have been growing steadily, but so has the quality.
For this resurgence, we should also partially thank Brad Pitt and Angelina Jolie, whose association with Château Miraval helped propel premium Provence rosé into the international spotlight. Increasingly, winemakers have also experimented with fermentation and maturation in barriques – both new and old – to lend their wines greater structure and texture when simple “quaffing rosé” isn’t enough.
Today, most of Provence’s wine regions are firmly in the premium rosé business, but none is more prominent than Côtes de Provence. The appellation stretches across a large swathe of southeastern Provence, taking in vineyards from the inland hills to the Mediterranean coast. This venerable region’s excellent red and white wines deserve due recognition. Still, Provence’s most important and fashionable wine style remains rosé – formerly the butt of jokes, we should add, dismissed as “sun-kissed plonk for tourists.”
Will the bubble burst? It seems unlikely: rosé’s popularity isn’t just a fad – on the contrary, it makes perfect sense. Rosé wine is light, refreshing, and extremely moreish, the ideal candidate for matching with any number of dishes. It works as a party aperitif, with salads and seafood, and won’t clash with strongly flavored meat dishes. It’s the perfect all-rounder and, like our selection below, cannot fail to please.
On a recent summer holiday in Provence, the mercury sailed past 40°C. By lunchtime, the idea of drinking anything weighty had become absurd. “Rosé All Day,” as they say – and for once the slogan made perfect sense. Cold, refreshing and relatively low in alcohol, it was exactly what the weather demanded.
Some of my fondest memories of the region are remarkably simple: a swimming pool within reach, a good book, some shade, and a cold glass of rosé. The wines below are the bottles that have stayed with me – refreshing enough for a Provençal afternoon, but with enough character to remind you that good rosé is capable of far more than merely cooling you down.
1.Mas de Cadenet Côtes de Provence Cru Sainte-Victoire Rosé
Best forAperitif and entertaining
Mas de Cadenet Cotes de Provence Sainte Victoire rose
Any wine list should start with quality – Mas de Cadenet has been making superlative rosé for many years now in the most gorgeous backdrop of the Sainte Victoire mountain range, close to Aix-en-Provence. Immortalized in landscape paintings by artist Paul Cézanne, the terroir is ideal for growing Grenache Noir, Cinsault, and Syrah to perfection. In balanced proportions, these three grapes blend into a structured yet fruit-driven rosé. The balance, freshness, and length of this wine are impressive. One for gastronomy, rather than quaffing!
Fresh and balanced with limestone minerality, crisp acidity, and good length
Finish
Persistent, fruity, and subtly salty
Serve at
10°C
Pairs with
Mediterranean dishes such as tartare and ceviche; also pairs with ratatouille and exotic cuisine; light cooking methods like steaming or plancha grilling
2.Château des Muraires Seduction Côtes de Provence Rosé
Best forAperitif
Château des Muraires Seduction Cotes de Provence rose
Bordeaux wine magnate Bernard Magrez also understands a thing or two about making light, elegant, aromatic rosé. From his boutique estate in Provence comes one of the region’s best examples of delicate rosé – the color is pale, the aromas redolent of strawberry and citrus, yet the finish is long and pervasive. An appetizing acidity cuts through the summer fruit, leaving a harmonious, balanced rosé that pairs well with food or serves as an aperitif. A touch of Vermentino complements the classic trio of Grenache, Cinsault, and Syrah, adding acidity and verve.
Key details
Producer
Bernard Magrez / Château des Muraires
Region / appellation
Provence · Côtes de Provence AOP
Style
Dry, Grenache-based blend
Grape varieties
Cinsault, Grenache, Syrah, Rolle (Vermentino)
Classification
AOP
Tasting profile
Aroma
Smoky wet stone, lemon, delicate berry, herbs; saffron and peach skin in warmer vintages
Palate
Fresh, citrusy and herbal with strawberry and raspberry; creamy, full-bodied, ripe and fleshy
Finish
Smooth texture with long finish
Pairs with
Seafood
3.M de Minuty Rosé
M de Minuty Rose
An iconic and timeless face of Provence’s increasingly crowded rosé scene, Château Minuty is credited with immortalizing the pale rosé style, now favored worldwide. Yet this bastion of the style – some would say the best – has not lost ground to newer, trendier rivals. The superlative M de Minuty Rosé seduces you with its light, delicate rose petal, apple, and red cherry aromas. Fresh, elegant, and delicious, one bottle of this fabulous rosé will never be enough.
The volumes produced at this famous property are considerable – but then, so too is the global fan base. Indeed, Sacha Lichine saw a wise investment when he purchased this gorgeous château in Provence, relocating from Bordeaux. Today, the estate’s succulent, structured, fruit-driven rosé portfolio is adored by a sizable celebrity fan base, with Whispering Angel leading the pack. Undoubtedly one of the finest in its class from the beautiful Côtes de Provence region, expect red fruits, almonds, vanilla, and creaminess by the bucket load.
Subtle floral notes with citrus, sweet orange, bergamot, and fresh red fruits; hints of small berries and red currants.
Palate
Medium-bodied, fresh, and succulent with strawberry and raspberry fruit, a touch of acidity, and a caressing, silky texture; bone dry.
Finish
Smooth, vivid, and saline with a long, complex persistence.
Serve at
8–12°C
Pairs with
Mediterranean cuisine · light dishes · spicy foods · and as an aperitif.
5.Mirabeau Pure Provence Rosé
Best forCasual entertaining
Mirabeau Pure Provence Rose
No warm-weather drink is more perfect than this elegant rosé from superstar producer Mirabeau. Owner Stephen Cronk is a pioneer, with Mirabeau introducing a Pure Provence rosé can in the US in 2018. Led by Grenache, with Syrah, Cinsault, and other varieties in support, the blend gives the wine its textured mouthfeel, fresh fruit palate, and zesty acidity. It dazzles with beautifully soft, scented strawberry, raspberry, and citrus aromas – so, in other words, utterly divine.
Vineyard peach, ripe pear, mango, papaya, with a bright grapefruit lift
Palate
Silky texture, expansive fruit flavor with pronounced length
Finish
Clean and refreshing
Pairs with
Roasted zucchini with basil dip · grilled monkfish with grapefruit butter · chicken piccata
6.Château Miraval
Best forSummer entertaining
Chateau Miraval Rose
The property is famous for its Hollywood connection to Brad Pitt and Angelina Jolie, yet the terroir and wine quality shine through in every bottle of Miraval. Located on the site of a former monastery built in the Middle Ages, Miraval has hosted several celebrity musicians, including Sting, Sade, and Pink Floyd. Drawing on the expertise of the legendary Perrin family of the Rhône wine region, Miraval is in a class of its own. Believe the hype and ignore the celebrity nonsense – Château Miraval is a case of substance over style.
Floral notes with grapefruit and white peach; fresh redcurrants, lemon peel, and garrigue
Palate
Ample, fresh, and luscious with vibrant white-fleshed fruit, saline and lemony notes; crunchy red fruit and white peach with jasmine hints
Finish
Long, saline finish with mouth-watering acidity and minerality
Serve at
6–9°C
7.Bastide de la Ciselette, Lou Pigna, Bandol
Best forSummer drinking
Bastide de la Ciselette, Lou Pigna, Bandol
In the heart of Bandol, a region famous for its spicy, Mourvèdre-based red wines, you’ll find an exceptional pale-colored rosé. The estate’s modern chapter began with Robert De Salvo and the 2010 vintage. Lou Pigna is both refined and accessible, a rosé that works on many levels, including as a delightful aperitif and gastronomic accompaniment. Aromas of strawberry, redcurrant, and tomato leaf fill the glass; the palate is long and complex. The ‘Chateau Margaux’ of Provençal rosé, we could say – supremely classy, elegant, and definitely not disposable summer drinking.
Delicate nose with white flowers, fresh citrus, and a touch of passion fruit. Raspberry and melon notes also noted across vintages.
Palate
Crisp and precise palate with saline minerality, tart red berry fruit, and a soft white peach note. Medium-bodied and delicate.
Finish
Fresh and peppery finish with a subtle bitter edge.
8.Domaine de Rimauresq Cru Classé Rosé
Best forSummer drinking
Domaine de Rimauresq Cru Classe rose
Domaine de Rimauresq is a rarity in Provence – a property that received an official classification. The estate was revived in 1882 after the phylloxera louse devastated viticulture across France, and in 1955 Rimauresq became one of 23 Provence estates officially designated Cru Classé. Their rosé remains one of the very best in the Côtes de Provence, a superlative (and varying) blend of Grenache, Cinsault, Mourvèdre, Syrah, Carignan, and Vermentino. The winemaker avoids malolactic fermentation most years, ensuring racy acidity across the mid-palate. Summer fruits, apple, citrus, and pear drop all vie for attention.
Delicate Provençal aromas with citrus, white peach, red berries, and subtle floral notes
Palate
Lively and refreshing attack, supple and silky texture with mineral tension; balanced freshness and roundness
Finish
Clean, dry, and refreshing with lingering fruity notes
Serve at
8–12°C
Pairs with
Seafood · Provençal dishes · grilled salmon
9.Château La Tour de l'Évêque Pétale de Rosé
Best forSummer drinking
Chateau la Tour de l’Eveque Petale de Rose
Visitors adore the estate – who could resist a handsome château flanked by the Provençal cliché of the forest, garrigue, lavender fields, and rolling hills? Certainly not us, as the property is one of our favorite regional producers. Chateau La Tour is renowned for its superior terroir and strict adherence to organic viticulture, earning official certification in 2005. Only the finest hand-picked grapes make their signature rosé, which undergoes gentle direct pressing and is bottled relatively promptly to maintain freshness. Yet the wine is not insubstantial, and the creamy, textured mouthfeel supports a divine palate of summer fruits, thyme, and stone fruit—an excellent rosé with an enviable track record for consistent quality.
With a passion for food & drink that verges on the obsessive, wine writer James Lawrence has traveled the world in search of the perfect tipple. To date, nothing has surpassed the 1952 R. López de Heredia Viña Tondonia Rioja Reserva, tasted in the cobweb-filled cellars with owner María José. Meanwhile, James has written for a wide variety of publications, including The Telegraph, Decanter, Harpers Wine & Spirit, The Drinks Business, and Wine Business International. He lives in South Wales and returns to his former university city, Bilbao, as much as possible.
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