Côtes de Provence Wine Region Guide

Discover the Elegance of Côtes de Provence


Last updated: March 3, 2024


Historically, people recognized Provence first and foremost as a luxury vacation destination, not as a source of quality wine. Since time immemorial, Provence has sold millions of bottles of ‘sun-kissed’ rosé – many of dubious quality, succeeding due to a suspension of critical faculties. When faced with Provence’s benign climate, gorgeous scenery, and excellent gastronomy, how many sybarites could claim to be in a critical mood? Meanwhile, Bordeaux and Burgundy established reputations globally as fine wine regions, yet Provence did no such thing. Outside the tourist season, locals consumed wines with local dishes and did not promote them widely to the outside world.

This was Côtes de Provence in the 1990s. However, things look very different today: soaring investment has transformed the region’s viticultural landscape and broadened its appeal, encouraging the production of saline whites, velvety reds, and rosé. This lightly colored – and very aromatic – tipple remains Provence’s most important export. But the region is no longer a one-trick pony, beholden to sun-seeking tourists. Papa’s got a brand new bag.


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James lawrence

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