Cellar Tours Insight
— Since 2003, Cellar Tours has planned private wine journeys through the world’s leading wine regions, pairing tailor-made itineraries with VIP winery visits, fine dining, and expert regional guidance.
Winery Overview
Celler Mas Doix, located in the charming wine village of Poboleda, has emerged as one of the most renowned wineries in the esteemed Priorat region. Recently awarded a remarkable 98 points by the world-famous wine critic Robert Parker, Celler Mas Doix has solidified its position as a producer of exceptional wines. The remarkable success of Priorat as a wine region has surpassed all expectations, dispelling any notion that it would merely be a passing trend. The international prestige gained by Priorat wines extends even to the challenging Spanish market itself, where top-end wines face stiff competition.
The Doix family, deeply rooted in the winemaking heritage of Priorat, has been an integral part of the region for the past century. With their 20 hectares of vineyards and an additional 10 hectares of controlled vines, the Doix family focuses on nurturing their old vines, predominantly the Garnacha Tinta (Grenache Noir) and the ubiquitous Cariñena, which thrive on the terraced slopes reminiscent of the picturesque Douro Valley in Portugal.
Despite Celler Mas Doix being a relatively new venture established in 1998, their wines have captivated the attention of critics who eagerly vie for a taste. This accolade is a testament to the dedication and hard work invested by the Doix family in such a short span of time. The winery boasts four distinguished brands, among which the old vines Mas Doix stands out as the most celebrated, while the Mas Doix Salanques is renowned for its excellent value as a Priorat red. Utilizing 100% French oak in their cellars, Mas Doix crafts intensely powerful wines that exhibit impeccable balance and possess tremendous aging potential.
In 2019, Mas Doix formed an unexpected partnership with Cliff Lede, a Canadian winemaker in Napa Valley and the proprietor of Cliff Lede Vineyards and Fel Wines. Cliff Lede acquired 50% ownership of the Catalan winery, resulting in a significant injection of funds. This infusion of capital facilitated the construction of a new winery in the vineyards near Poboleda and substantially impacted the winery’s global sales.
For devoted wine enthusiasts, visiting the Priorat wine region is an essential pilgrimage. Unspoiled by modernization, this enchanting region is replete with hidden medieval hamlets, exceptional restaurants offering gastronomic delights, and an abundance of world-class wineries. Exploring the scenic landscapes and indulging in the exquisite flavors of Priorat wines is an experience that will leave an indelible mark on any discerning palate.
Dry Red. Blend of extremely old vine Garnacha Tinta and old vine Cariñena, this is the flagship wine of the estate. Voted 98 points R. Parker.
Mas Doix, Priorat
Carinena
Garnacha
Merlot
12 months in barrel
Dry Red. Blend of Garnacha Tinta and old vine Cariñena, along with a small % of Merlot. 12 months in new French oak. Built to last.
Mas Doix, Poboleda
Merlot
Dry Red. Blend of 70-100 year old Grenache (55%), 100 year old Carignan (40%), and young vine Merlot (5%), Aged in 100% French oak and named after the village where it is made.
Mas Doix, Salanques
Cabernet Sauvignon
Carinena
Garnacha
Merlot
Syrah
Dry Red. Second wine after the "cru" Mas Doix. Made with 60% Garnacha, 20% Cariñena and 20% blend of Cabernet Sauvignon, Merlot and Syrah.
Master the art of hosting a Spanish Tapas and Wine Party with our expert guide. Curate an authentic menu, pair tapas with fine wines. Start planning now!
With a passion for food & drink that verges on the obsessive, wine writer James Lawrence has traveled the world in search of the perfect tipple. To date, nothing has surpassed the 1952 R. Lopez de Heredia Vina Tondonia Rioja Reserva, tasted in the cobweb-filled cellars with owner María José. Meanwhile, James has been writing for a wide variety of publications for over 12 years, including Telegraph, Decanter, Harpers, The Drinks Business, and Wine Business International. He lives in South Wales and returns to his former university city, Bilbao, as much as possible.
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