Mas Doix Winery Guide

Last updated: November 22, 2023

Winery Overview

Celler Mas Doix, located in the charming wine village of Poboleda, has emerged as one of the most renowned wineries in the esteemed Priorat region. Recently awarded a remarkable 98 points by the world-famous wine critic Robert Parker, Celler Mas Doix has solidified its position as a producer of exceptional wines. The remarkable success of Priorat as a wine region has surpassed all expectations, dispelling any notion that it would merely be a passing trend. The international prestige gained by Priorat wines extends even to the challenging Spanish market itself, where top-end wines face stiff competition.

The Doix family, deeply rooted in the winemaking heritage of Priorat, has been an integral part of the region for the past century. With their 20 hectares of vineyards and an additional 10 hectares of controlled vines, the Doix family focuses on nurturing their old vines, predominantly the Garnacha Tinta (Grenache Noir) and the ubiquitous Cariñena, which thrive on the terraced slopes reminiscent of the picturesque Douro Valley in Portugal.

Despite Celler Mas Doix being a relatively new venture established in 1998, their wines have captivated the attention of critics who eagerly vie for a taste. This accolade is a testament to the dedication and hard work invested by the Doix family in such a short span of time. The winery boasts four distinguished brands, among which the old vines Mas Doix stands out as the most celebrated, while the Mas Doix Salanques is renowned for its excellent value as a Priorat red. Utilizing 100% French oak in their cellars, Mas Doix crafts intensely powerful wines that exhibit impeccable balance and possess tremendous aging potential.

In 2019, Mas Doix formed an unexpected partnership with Cliff Lede, a Canadian winemaker in Napa Valley and the proprietor of Cliff Lede Vineyards and Fel Wines. Cliff Lede acquired 50% ownership of the Catalan winery, resulting in a significant injection of funds. This infusion of capital facilitated the construction of a new winery in the vineyards near Poboleda and substantially impacted the winery’s global sales.

For devoted wine enthusiasts, visiting the Priorat wine region is an essential pilgrimage. Unspoiled by modernization, this enchanting region is replete with hidden medieval hamlets, exceptional restaurants offering gastronomic delights, and an abundance of world-class wineries. Exploring the scenic landscapes and indulging in the exquisite flavors of Priorat wines is an experience that will leave an indelible mark on any discerning palate.