Friuli-Venezia Giulia Wine Region Guide
Introduction
Situated at a crossroads of northeastern Italy, the Adriatic, Austria, and Slovenia, Friuli-Venezia Giulia is a poster child for multicultural Italy. Moreover, the region is unspoiled despite its rich history – Gorizia and Trieste remained under Habsburg rule until 1918 – and immense cultural treasures. But while there is a staggering number of historic sights, from Roman ruins to Austro-Hungarian palaces, this is a destination where food and drink steal the show – both economically and culturally. You’re visiting Italy’s undisputed powerhouse of fine white wines: saline, aromatic, and beautifully complex. Of course, white winemaking has progressed enormously all over Italy over the past 20 years; regions as diverse as Trentino and Campania are now making exceptional whites. Yet the revolution started here, and Friuli-Venezia Giulia, to use its full moniker, remains in a league of its own.
History

Winemaking in Friuli dates back to the ancient Romans. After growing wealthy from trade with the East, the Venetian Republic conquered most of Friuli in 1420, while Gorizia and Trieste remained under Habsburg control. Its economy flourished on the back of agriculture and commerce—Friulian wines became a massive hit across northern Europe in the 15th century.
By the 20th century, Italy was a unified state. Yet Friuli-Venezia was in the doldrums: wars and poverty saw mass migration to Argentina and Australia during the 1950s and 1960s. The region suffered another devastating blow in 1976 when a powerful earthquake struck central Friuli. Meanwhile, its wine-growing industry was cursed by a lack of investment and poor winemaking.
Modern commercial success came in the late 1960s when innovations in temperature control allowed producers, led by the famed Mario Schiopetto, to create a new generation of crisp, clean white wines. Many wine experts consider the advances made here to be the first step in creating the trend toward fresher, lighter white wines. The trend continues today, and Friuli’s white wines are considered among the best in Italy.
Geography and terroir

The vineyards of Friuli-Venezia Giulia are found in northeastern Italy, bordered by Slovenia to the east and Austria to the north. Across the Slovenian border, the vineyards of Goriška Brda form a natural continuation of the Collio hills. Several producers work vineyards on both sides of the frontier.
Today, the wider region features four Denominazione di Origine Controllata e Garantita (DOCG) appellations, over 10 Denominazione di Origine Controllata (DOC) appellations, and three Indicazioni Geografiche Tipiche (IGT) designations. The area under vine is expansive, running just south of Cividale del Friuli to the landscape southwest of Gorizia, on the border with Slovenia. As a result, Friuli has a wide variety of microclimates and terroirs, corresponding to a broad spectrum of wine styles. Moreover, although over 80 percent of the total production is white, plenty of warm sites can ripen red varieties, including Cabernet Sauvignon, in most years.
Key Wine Areas
For visitors, five key wine areas offer the clearest introduction to the diversity of Friuli-Venezia Giulia’s landscapes and wines:
Collio: Rolling, ponca-soiled hills around Cormòns and Gorizia produce refined, aromatic whites from Friulano, Ribolla Gialla, Sauvignon and Pinot Grigio; Cormòns is the most convenient base.
Friuli Colli Orientali: The hills east of Udine are renowned for age-worthy Friulano and Ribolla Gialla, together with Picolit, Schioppettino and Pignolo; stay in Cividale del Friuli or Udine.
Friuli Isonzo: Gravelly, alluvial vineyards along the Isonzo River yield fresh, polished whites and supple Merlot-based reds; Gradisca d’Isonzo or Gorizia makes a practical base.
Friuli Grave: A broad, gravel-strewn plain extending west of Udine produces clean, accessible varietal wines, particularly Pinot Grigio, Friulano, Sauvignon and Merlot; Udine or Pordenone works well for exploring the area.
Carso: The limestone plateau above Trieste is the source of taut Vitovska and Malvasia Istriana, alongside the savory red Terrano; Trieste is the natural base.
Planning a Wine Trip in Friuli-Venezia Giulia
For wine touring in the region, Cormòns places you in the heart of Collio, while Cividale del Friuli or Udine is more convenient for exploring Colli Orientali. Trieste, with its Habsburg architecture and historic cafés, is a perfect base for visiting the vineyards of Carso. Many of the best estates are small, family-run affairs that receive visitors by appointment; two wineries a day is usually enough, particularly once a proper Friulian lunch enters the equation.
Allow three days to discover the region at leisure: one day in Collio, another in Colli Orientali, and a third for Carso, Gorizia, or Trieste. A private driver is not an extravagance here—winding rural roads, generous pours, and long lunches justify the expense.
Planning resources
Winemaking and regional classifications

Friuli has established a strong reputation for the quality and consistency of its white wines. They are typically varietal, perfumed, sharply etched, clean as a whistle, and often unoaked. Yet, while the region has a signature style, its palette of grape varieties is as broad as its eclectic mix of terroirs and climates. The principal grape of Colli Orientali, Friulano, is one of the most commonly encountered in the zone.
Like Sauvignon Blanc and Pinot Grigio, Friulano is generally made using protective handling, cool fermentation in stainless steel and, in many cases, lees aging. Malolactic fermentation varies according to the grape variety and intended style. Sauvignon Blanc and Pinot Grigio are often treated similarly, satisfying global demand for saline whites that can be marketed at under $15. They are relatively easy (and cost-effective) to produce, although that is not to belittle the high standards of local winemaking today.
Meanwhile, over 30 percent of the vineyards of Colli Orientali are planted to red grapes. Cabernet Sauvignon and Merlot are becoming more popular. However, the indigenous Refosco and Schioppettino are making some of the most exciting wines in Friuli today: aromatically complex and silky reds that benefit from a period in oak, although too many new barriques will ruin everything.
Funnily enough, some of the vineyards once thought to be Cabernet Franc turned out to be Carménère – the signature red variety of Chile. It makes a funky style of red in this corner of northeastern Italy, renowned for its bouquet of undergrowth, red currants, and a distinctly animal note. A surge of investment – and imported expertise – has contributed significantly to the continuing increase in general wine quality here, with better tannin management and less over-oaking.
The same could be said about the esoteric wines of Ramandolo DOCG. The appellation produces one of Friuli’s most underappreciated and unique styles: sweet Verduzzo with a pungent bouquet of honey, saffron, citrus, and stone fruit. A great deal of pride is also invested in Picolit, a dessert wine made from a (relatively) obscure local white grape. It is somewhat reminiscent of Petit Manseng – a flowery, sweet white with notes of honeysuckle and apricot. Yet, although we love to recommend the weird and wonderful to everyone, Verduzzo and Picolit are hardly significant cash cows for the region.
Collio Goriziano DOC, however, is a different matter. This appellation, located south of Colli Orientali, is an export powerhouse and a vital part of Friuli’s economy. It produces some of the area’s finest whites, based on a mixture of indigenous and international grapes that keep the accountants and consumers happy. Such is the insatiable demand for Pinot Grigio that the variety overtook Friulano in terms of acreage long ago.
The critical mass of labels conform to the stereotype: fermented in stainless steel and bottled relatively soon after the harvest, and perhaps forgettable – part of the Italian viticultural map. But the same cannot be said for Ribolla Gialla, a real local beauty. It yields gorgeously perfumed whites that evoke the best of Galicia with their clean fruit and racy acidity. The area under vine has recently increased as more and more oenophiles reject the familiar for the authentic.
Facts & Figures
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Key wine styles
- Dry, aromatic white wines
- Sweet wines
- Characterful indigenous reds
- Charmat-method sparkling wines
- Skin-contact wines
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Appellation structure
- Four DOCGs and 12 DOCs, including denominations shared with Veneto, together with three Indicazioni Geografiche Tipiche (IGTs).
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Vineyard area (2024)
31,645 hectares
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Wine production (2024)
1.65 million hectolitres — approximately 18.4 million 9-litre cases
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Wine-growing holdings
- approximately 9,000
The lowdown
Although it lacks the global renown of Piedmont and Tuscany, Friuli-Venezia Giulia has become one of Italy’s most dynamic vineyards. After decades of apathy, family-run wineries are exporting a surfeit of both reliable and highly individual wines. Indeed, although the supermarkets demand large swathes of inexpensive Pinot Grigio and Sauvignon Blanc, most of the excitement (in wine geek circles, at least!) comes from esoteric gems like Ribolla Gialla. Moreover, while some growers adhere to a very standardized paradigm – clean, cool, fermented, and unoaked – experimentation and innovation continue apace.
That said, Friuli-Venezia is not without its critics. In trying to catch up with the rest of the world, the region embraced international grapes and winemaking in the second half of the 20th century. Sauvignon Blanc’s appearance, gleaming stainless steel tanks, and small oak barrels in the cellars provoked fears that Friuli would become homogenized. And it is undeniable that part of its livelihood depends on exporting considerable volumes of Italian-grown French grapes. Nevertheless, these cookie-cutter wine brands are seldom very inspiring.
However, recent decades have also reaffirmed proud traditions in Friuli, with local varieties championed by the area’s top winemakers; they sell to independent retailers and sommeliers instead of Walmart.
Meanwhile, Josko Gravner and others continue to showcase a more nuanced and left-field side of Friuli winemaking. Having embraced organic and biodynamic viticulture, he continues to showcase the best of skin-contact winemaking, maturing his wines in amphorae to create something richly textured, complex, and unrecognizable to fans of unoaked Pinot Grigio. Meanwhile, red varieties like Refosco are finding favor with the hipster crowd. Overall, it’s a fantastic time to drink Friuli. There is a wealth of choice here, most available at deliciously attractive prices.
Key Grape Varietals
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White grape
Chardonnay
Chardonnay is a green-skinned grape varietal native to the Burgundy wine region in France and one of the most popular varieties worldwide. View grape -
White grape
Friulano
Discover the Divisive World of Friulano: From Crisp and Fruity to Complex and Full-Bodied. Explore Friuli-Venezia's Wine Revolution! View grape -
White grape -
White grape
Pinot Grigio
Discover Pinot Grigio's Transformation: From Ordinary to Exceptional in Italian White Wine. Explore the Revolution! View grape -
White grape
Pinot Bianco (Pinot Blanc)
Explore Pinot Bianco: Shaping Excellence in Franciacorta & Alto Adige Wines. Versatile and Unique Grape, Unveil Its Secrets!" View grape -
White grape
Sauvignon Blanc
The sauvignon blanc grape varietal, originally from the Bordeaux region of France, is now one of the world's most loved white varieties. View grape -
White grape
Ribolla Gialla
Unveiling the Mystery of Ribolla Gialla: An Ancient Italian White Variety's Fascinating Journey. Explore Its Origins and Revival! View grape -
White grape
Traminer (variant of Gewürztraminer)
Learn what Gewürztraminer tastes like, where it grows best, how dry or sweet it can be, and which foods pair beautifully with it. View grape -
White grape
Verduzzo
Explore Verduzzo wine's rich history and unique varieties in Italy's Friuli-Venezia, a grape with ancient roots and a cherished legacy in sweet wine production. View grape -
Red grape Vitovska
A native grape of the limestone Carso, Vitovska produces firm, saline whites with citrus and herbal notes; some producers use skin contact for added texture. -
White grape Welschriesling
Welschriesling is a grape variety that is grown in several countries, including Hungary, Northern Italy, Croatia, Czech Republic, Bulgaria, Romania, Slovenia, and Slovakia. Despite its name, Welschriesling is... -
Red grape
Cabernet Sauvignon
Learn what Cabernet Sauvignon tastes like, where it grows best, why it matters in Bordeaux, and how to pair and serve this age-worthy red grape. View grape -
Red grape Carménère
Carménère is a red wine grape from Bordeaux, France, once used for blending but is now mostly grown in Chile. Named for its crimson leaves in autumn, it's... -
Red grape
Merlot
Merlot is the most cultivated grape in Bordeaux and closely related to Cabernet Franc View grape -
Red grape Picolit
A rare Friulian grape with naturally tiny yields, Picolit produces perfumed sweet wines with apricot, candied citrus and honey, balanced by fresh acidity. -
Red grape Pignolo
Pignolo is a dark-skinned grape native to Friuli-Venezia Giulia, Italy, known for its deep-colored, high-quality wines. Once favored by monks at Abbazia di Rosazzo, it has experienced a... -
Red grape
Refosco
Unveil Refosco, Italy's secretive red wine family, with tannic, pungent wines. Explore its century-old mystery in our comprehensive guide. View grape -
Red grape Schioppettino
Schioppettino is a dark-skinned grape native to Italy's Friuli-Venezia Giulia region. After facing near-extinction in the 20th century, it has made a resurgence. These wines are typically medium-bodied... -
Red grape Terrano
Carso’s high-acid red grape produces vivid, savoury wines marked by sour cherry, wild berries and violets; a natural match for the region’s cured meats.
Friuli-Venezia Giulia gastronomy
You’re guaranteed to eat well, in fact extremely well, in the gastronomic paradise that is Friuli. As one of Italy’s major cultural melting pots, you can expect riffs on Italian, Austrian, and Hungarian cuisine; start with zucchini fritters and panini before delving into beef brisket, capuzi (sauerkraut), and boiled pork stuffed into a sausage. Take an aperitivo – preferably a glass of Prosecco – and peruse the menu. For a relatively modest amount, you’ll dine like a Habsburg monarch.
Recommended Wineries
Collio DOC 3 wineries
- Schiopetto Historically important producer closely associated with the development of modern Friulian white wine. Visit website
- Venica & Venica Long-established family estate known for site-specific Sauvignon, Friulano and Pinot Grigio. Visit website
- Gradis’ciutta Organically certified estate working several Collio sites, with a strong focus on Friulano, Ribolla Gialla and Malvasia. Visit website
Friuli Colli Orientali DOC 4 wineries
- Livio Felluga One of Friuli’s defining names, particularly for structured, age-worthy whites and the historic vineyards of Rosazzo. Visit website
- Ronchi di Cialla Family estate instrumental in preserving Schioppettino; also produces Picolit, Ribolla Gialla and Refosco. Visit website
- Specogna Family estate in Corno di Rosazzo producing Friulano and ramato Pinot Grigio alongside Pignolo and Picolit. Visit website
- Dario Coos Ramandolo estate known for sweet Verduzzo-based Ramandolo DOCG, as well as Picolit and other indigenous Friulian varieties. Visit website
