Barbaresco Wine Region Guide

Redefining Elegance: How Angelo Gaja Elevated Barbaresco from Understudy to Star

EXPLORE ALL OUR PIEDMONT WINE REGION GUIDE

Last updated: February 25, 2024

Introduction

In the 20th century, Barbaresco played understudy to Barolo’s more famous and celebrated wines. In every conceivable aspect – reputation, quality, longevity – they were considered inferior to Barbaresco’s iconic neighbor. This is despite the remarkable energy and passion of Bruno Giacosa, who had shown that Barbaresco could have the intensity and elegance of Barolo back in the 1970s.

Yet consumers refused to listen. The region needed a showman – a charismatic promoter who could modernize Barbaresco’s global image. That man was Angelo Gaja: sharply dressed and smooth as hot vintage Merlot. Armed with years of experience, Gaja shook the appellation out of its inertia; he positioned his wines alongside First-Growth Bordeaux to the world’s press and critics, with prices to match! Controversy also initially surrounded his decision to import new barriques and international grape varieties to the vineyards of Piedmont – many have since followed Gaja’s example. The region owes him a great debt of gratitude as Barbaresco continues its wild ride into fame and fortune.

Author

Des Mc Carthy

Further Reading: Discover More Related Blog Content

More information

If you would like us to customize an exclusive luxury tour, contact us and let us know your travel plans. We offer luxury food and wine tours for private groups of a mininium two guests. In addition, all of our private, chauffeured tours are available year-round upon request.

Cellar Tours Private Luxury Food & Wine Tours

Cellar Tours

Welcome to Cellar Tours, the premier Luxury Travel Specialist since 2003. Our goal is to provide you with the ultimate food and wine vacation experience, with exclusive Mercedes chauffeured tours that showcase the best of local cuisine and wines.

Our team specializes in crafting bespoke, custom-designed vacations, events, and incentives tailored to your unique tastes and preferences. Travel is not just about seeing new places - it's about creating unforgettable memories and indulging in the finer things in life.

As members of Slow Food, OTAVA (Travel Agency Association in Spain), and the IACP (International Association of Culinary Professionals), we promote sustainable tourism and support local communities. We work closely with top-rated hotels, restaurants, and wineries to provide you with the highest level of service and attention to detail.

Whether you're planning a romantic getaway, a family vacation, or a corporate retreat, let Cellar Tours be your guide. With our passion for food and wine, extensive knowledge of local culture, and dedication to exceptional customer service, we're confident we can exceed your expectations.

Contact us today to start planning your dream vacation – we can't wait to hear from you!

Recommended by